New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
Organisation: New Balance | SportBusiness Sponsorship
New Balance & New York Road Runners Announce 10-Year Partnership – Footwear News
Paul Rabil Lost His New Balance Sponsorship Deal For The Insane Crime Of Wearing League-Issued Adidas Uniforms | Barstool Sports
New Balance turn FC Porto kit sponsorship into a 10-year deal - Inside World Football
Our £30million New Balance deal proves there's still life in Scottish football says Celtic chief Peter Lawwell - Daily Record
Finally, a new clothing sponsor as Bouchard goes New Balance – Open Court
Cori Gauff, 14, signs multi-year sponsorship contract with New Balance | CNN
New Balance Sign Athletic Bilbao Sponsorship Deal - Footy Boots
New Balance to kit out Panama - SportsPro
Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports
Reports: Lille to replace Nike with New Balance - SportsPro
FC Tokyo Announce Multi-Year Sponsorship Deal With New Balance - SoccerBible
New Balance Press Box : NEW BALANCE AND FC TOKYO ANNOUNCE MULTI-YEAR SPONSORSHIP
Cricket South Africa extends New Balance sponsorship contract
Liverpool FC allowed to drop New Balance for Nike, court rules | Liverpool | The Guardian
New Balance - Wikipedia
Q & A: Team New Balance Manchester
Finally, a new clothing sponsor as Bouchard goes New Balance – Open Court
Ben Stokes: England all-rounder loses New Balance sponsorship - BBC Sport
DyeStat.com - News - Dani Jones Makes New Balance Sponsorship Deal Official, Joining Training Partners Emma Coburn and Cory McGee
Liverpool face High Court battle with New Balance over possible Nike kit deal
